This was in response to growth in the flavoured carbonate market that year. A Lucozade Ribena Suntory spokesperson told Daily Star Online: “Soft drinks containing real fruit juice often have a lower pH value because of the naturally occurring fruit acids. Highly popular, the brand is rooted in the hearts of many in Singapore, with almost everyone fondly reflecting upon Ribena as their favourite childhood drink. Its name was derived from the Latin word for blackcurrants, ‘Ribes Nigrum’. The benefits of vitamin C … The chemical name for vitamin C is ascorbic acid. A series of scandals in the 2000s, concerning vitamin C levels, sugar levels, and the amounts of actual fruit in some of the brands, damaged its reputation as a healthy product. The students found the claimed levels of the vitamin were not correct. [8], Through the years GSK and its predecessors developed many soft drink versions of Ribena but it retained an image as a "healthy food" in the UK and other Commonwealth countries. Origin: A wartime vitamin C supplement for children, named after the blackcurrant plant Ribes nigrum. The figure for Ribena seemed too low, particularly as the company had promoted the product by claiming that blackcurrants had four times the vitamin C of oranges. But the judge stopped short of ordering a television campaign because it had been a year since the misleading advertisements had run. Methods for the detection of vitamin C involve titrating it against a solution of an oxidising agent. [5] The blackcurrant variety was found to contain high levels of vitamin C. The drink was launched in 1938 under the name Ribena (from the botanical name for the blackcurrant, Ribes nigrum). TallGuy 03:06, 4 April 2007 (UTC) That was the misleading claim which relates to the syrup. they all want to be Ribena blackcurrant concentrate when they grow up. “For example, each bottle of 500ml Ribena is packed full of 37 blackcurrants, which are naturally rich in ascorbic acid, commonly known as vitamin C. Rich in vitamin C. Contains real fruit juice. 95% of all Britain's blackcurrant make it into Ribena blackcurrant concentrate. We're passionate about which berries are special enough to make it into Ribena. In a letter, the girls described its advertising as "intentionally misleading and quite inappropriate". Get your daily dose of Vitamin C from RIBENA. Rich in Vitamin C, Ribena is available in both Cordial and ready to drink formats. The most significant is vitamin C. In fact, blackcurrants carry four times the amount of vitamin C as oranges, and double the amount of antioxidants as blueberries. [9] They contacted GSK, which did not respond to them, and their story was picked up by the television consumer affairs show Fair Go, which broadcast the story nationwide in October 2004. [1][16] The eventual sale to Japanese company Suntory for £1.35 billion was announced in September 2013. [14], In 2007, a study conducted by the Australian Consumers' Association for Choice magazine in January 2007 reported that blackcurrant juice (from concentrate) only constituted 5% of the Ribena fruit drink product. Ribena Sachet Blackcurrant Ribena is not only a nutritious juice drink but can also be eaten as a healthy snack. Generations of Australian and New Zealand children have been raised on Ribena, because that nice lady on telly told them the blackcurrants in the purple stuff contained four times the vitamin C of oranges. Lawyers for the company told the court it had not deliberately misled the public and it had now changed its testing procedures. The Commerce Commission had pushed for a fine between $275,000 and $350,000 and corrective television advertising. Our blackcurrants are high in Vitamin C. We know every farm where our crops are harvested so from bushel to bottle we ensure only the finest blackcurrants make it … It is essential for a healthy diet. The pair put the matter out of their minds, until the prosecution made the news about a month ago. The company appeared in Auckland District Court to face charges alleging 15 breaches of the Fair Trading Act. They discovered that the "Ready to Drink Ribena" product they tested had undetectable levels of vitamin C, counter to the brand's reputation and advertisements which said that "the blackcurrants in Ribena contain four times the vitamin C of oranges". The readymade version was advertised with the phrase 'the blackcurrants in Ribena contain four times the vitamin C of oranges'. - NEWSTALK ZB, NZPA, NZHERALD STAFF, Aussie giant's $5b takeover play for Vodafone NZ owner, Auckland Real Estate Trust eyes expansion, Market close: NZ stocks a stone's throw away from record, Opinion: Beehive a symbol of NZ's polluting past, Kiwi kids slide further in maths and science, UK gives first doses of Covid-19 vaccine as world watches, Barry Soper: Trevor Mallard's rape accusations could have been his undoing. But then the television consumer affairs show Fair Go picked up the story and suggested the girls take their findings to the Commerce Commission. Ribena underwent a few changes in recent years, and lost its reputation as a healthy drink. The Recommended Daily allowance (RDA) for Vitamin C is set at 80mg per day. The Commission argued that this claim, while literally true, was likely to … Beecham, a company that has been part of GSK since 2000, bought the brand in 1955 and developed many soft drink versions. they all want to be Ribena blackcurrant concentrate when they grow up. [12] In March 2007, GSK pleaded guilty and was fined NZ$217,500 by Auckland District Court for misleading consumers, and were ordered to run a series of corrective advertisements and place a statement on its website. No artificial colours. In Singapore, Ribena is a household name that’s often used synonymously with blackcurrant juice, given its distinctive blackcurrant flavour. The case * Testing found ready-to-drink Ribena contains no detectable vitamin C. Undeterred, the girls contacted the Advertising Standards Authority, and Brandpower, but still got no satisfaction. They calculated that each 100ml of Ribena contained about 22mg of vitamin C. Ribena Taste the Ribena Goodness. In the reaction, vitamin C is oxidised, while iodine is reduced to iodide ions. Keep active. Vitamin C deficiency can lead to a disease called scurvy, which is characterized by abnormalities in the bones and teeth. It also used to be 29% sugar. When they got no response, they telephoned the company but again received no reply. Many fruits and vegetables contain vitamin C, but cooking destroys the vitamin, so raw citrus fruits and their juices are the main source of ascorbic acid for most people. Photo / Martin Sykes, GlaxoSmithKline, the maker of Ribena, has been fined $217,500 after admitting it mislead customers about the vitamin C content of the blackcurrant drink. From 1942, almost the entire British blackcurrant crop was made into blackcurrant syrup (or cordial), almost all of it manufactured by Carters, and it was bought by the government and distributed to the nation's children for free, without the Ribena brand name, giving rise to the lasting popularity of blackcurrant flavourings in Britain. [1][9], In 2001, a formulation of the diluted Ribena cordial, sold as Ribena Toothkind (and endorsed by the British Dental Association as being less damaging to teeth than other soft drinks), was judged by the United Kingdom Advertising Standards Authority to have been advertised in a misleading manner, and claims that the drink did not encourage tooth decay should be removed from the packaging. [13] GSK maintained the issue only affects Australia and New Zealand, and Ribena products sold in other markets, such as the United Kingdom, contain the levels of vitamin C stated on the product label. Just Juice products contained levels of about 72mg. Now it’s 13%. The opinion was upheld by a hearing in the High Court. Ascorbic acid is a good reducing agent and therefore it is easily oxidised. It admitted that its cartoned Ready To Drink Ribena, which it claimed had 7mg of Vitamin C per 100ml, in fact had no detectable Vitamin C content. The students - now 17 - decided in mid-2004 to test the vitamin C levels of their favourite juices, including Ribena, Just Juice and Arano, for a school project. A GSK spokeswoman in Britain, which is the lead market for Ribena, said the company had been in discussion with the New Zealand Commerce Commission regarding Vitamin C … [17], A sparkling version released in 2011 but discontinued in 2014 was brought back to supermarket shelves in 2020, launching in two flavours, blackcurrant and raspberry. [citation needed]. Claims about the Vitamin C content of Ribena blackcurrant fruit drink products* may have misled consumers, its manufacturer GlaxoSmithKline Australia Pty Limited, has admitted. [1], In 2013, annual worldwide sales were around £500 million. The company also admitted it may have misled customers in advertisements saying the blackcurrants in Ribena syrup had four times the Vitamin C of oranges. Carters was bought out by the Beecham Group in 1955. Sila pengumuman keputusan di Facebook Ribena Malaysia pada hari 30th May, 3pm. Britain's blackcurrants have one thing in common ? Ribena (/raɪˈbiːnə/ rye-BEE-nə) is a British-origin brand of blackcurrant-based uncarbonated and carbonated soft drink and fruit drink concentrate. The brand originally had a strong reputation as a healthy product for children, stemming from its distribution to children as a vitamin C supplement during World War II by the British government. High school students Anna Devathasan and Jenny Suo in 2004 tested the drink against advertising claims that “the blackcurrants in Ribena have four times the vitamin C of oranges.” Ribena Blackcurrant Concentrate. The "four times" claim. Vitamin C –A Natural Antioxidant Concept: Vitamin C (ascorbic acid) is an antioxidant. The girls' discoveries have also scored a hit in Australia. A really summer-fun-spot from Blackginger and Shy the Sun for MC Saatchi London Note: You will need to bring a powdered or liquid drink, health product, fruit samples, or other commercial sample to lab for vitamin C analysis.You will need enough to make 500 mL of sample for use in 3-5 titrations. [10] In 2003, the Food Commission in the United Kingdom criticised the sugar levels in regular Ribena as contributing to childhood obesity. Its New Zealand advertisements claimed Ready to Drink Ribena had seven milligrams of vitamin C per 100 milliliters (0.25 ounce per 3.4 fluid ounces). Quantity : 10 ziplock packs X 40g ( 1 packs = 20 Pastilles ) Each Pastilles contains 30mg of Vitamin C. Ingredients: During the Second World War, other fruits rich in vitamin C, like oranges, became almost impossible to obtain in the United Kingdom, due to German submarine attacks on cargo ships. The rich in Vitamin C chewable. The quote was, "the blackcurrants in Ribena contain four times the Vitamin C of oranges". Kekal Sihat & Sentiasa Bahagia dan Nikmati Ribena yang mengandungi Vitamin C bersama Keluarga di Hari Raya Selamat Hari Raya . "It has self-reported the discrepancies to the Australian Competition and Consumer Commission and provided court enforceable undertakings," ACCC Chairman, Mr Graeme Samuel said today. Given Ribena's advertising claims that "the blackcurrants in Ribena have four times the vitamin C of oranges", they were astonished and wrote to … That's why Ribena has been enjoyed for generations. The charges, brought by the Commerce Commission, arose from an investigation by Pakuranga College students Anna Devathasan and Jenny Suo into the vitamin C levels of the popular Ribena drink, which has sales of about $8 million a year. [1] In 1989, Beecham and SmithKline Beckman merged to form SmithKline Beecham,[7] and in 2000, SmithKline Beecham and GlaxoWellcome merged to form GlaxoSmithKline (GSK). He said the advertisements' wording needed court approval and would have to run at least twice within the next month. It also alleged its testing found ready-to-drink Ribena contained no detectable level of vitamin C. Nor is Ribena the first much-loved product to suffer from the anti-sugar campaign. The commission said that although blackcurrants had more vitamin C than oranges, the same was not true of Ribena. That is quite correct. In court this afternoon, Judge Phil Gittos fined GlaxoSmithKline and ordered the company to place half-page corrective advertisements in the Herald, Dominion Post, the Press and Otago Daily Times. #RayadiRumahBersamaRibena [1] In April 2013, GSK put Ribena, along with Lucozade, up for sale to focus on its pharmaceutical business. 95% of all Britain's blackcurrant make it into Ribena blackcurrant concentrate. That year, GSK sold Ribena and another consumer line, Lucozade, to the Japanese multinational Suntory for £1.35 billion. Dr Vernon Charley was a leading scientist at The University of Bristol who developed Ribena after becoming aware of the high levels of vitamin C that blackcurrants contained. Ribena Blackcurrant Concentrate. His work in the 1930s ultimately led to the creation of Ribena in 1938 and significantly, the blackcurrant cordial was distributed free to children and expectant mothers during … By 2013, the brand was widely regarded as a soft drink. 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